DR.P.VIJAYA VANI. MANAGING SUBJECTIVITY AND OBJECTIVITY IN BUSINESS RESEARCH: A METHODOLOGICAL FRAMEWORK FOR INTEGRATING QUALITATIVE AND QUANTITATIVE APPROACHES. The Bioscan, [S. l.], v. 20, n. 1, p. 794–804, 2025. DOI: 10.63001/tbs.2025.v20.i01.pp794-804. Disponível em: https://www.thebioscan.com/index.php/pub/article/view/5544. Acesso em: 16 jul. 2026.